Create UTM links beautifully
A simple, clean tool for building UTM parameters for your marketing campaigns. No registration required, and completely free to use.
Simple to Use
Fill in your campaign details and get a properly formatted UTM link in seconds.
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Track Campaigns
Create links that help you accurately track your marketing efforts across different channels.
Why Use UTM Parameters?
UTM parameters are tags added to your URL that help analytics tools like Google Analytics identify where your traffic is coming from. They are essential for accurate campaign tracking and marketing performance measurement.
Source (utm_source)
Identifies which site sent the traffic (e.g., google, newsletter, instagram).
Medium (utm_medium)
Identifies what type of link was used (e.g., cpc, banner, email).
Campaign (utm_campaign)
Identifies a specific product promotion or strategic campaign.
Content (utm_content)
Identifies what specifically was clicked to bring the user to the site.
What is a UTM Builder?
A UTM Builder is a tool designed to help marketers and website owners create UTM (Urchin Tracking Module) parameters for their URLs. These parameters are added to the end of a URL and are used to track the effectiveness of online marketing campaigns across various traffic sources and mediums. A UTM Builder simplifies the process of generating these tagged URLs by providing an intuitive interface where users can input details like source, medium, campaign name, and more. The tool then automatically generates a UTM-tagged URL that can be used in ads, emails, social media posts, or other marketing channels.
What is UTM For?
UTM parameters are used to track the performance of marketing campaigns in analytics tools like Google Analytics. By adding UTM tags to your URLs, you can identify where your website traffic is coming from, which campaigns are driving the most engagement, and which channels are most effective. This data helps marketers make informed decisions about where to allocate resources and how to optimize future campaigns.
Is Google Analytics UTM Free?
Yes, Google Analytics is free to use, and so is the process of creating and using UTM parameters. You don’t need to pay anything to add UTM tags to your URLs or to track their performance in Google Analytics. However, there is a premium version of Google Analytics called Google Analytics 360, which is designed for larger enterprises and comes with additional features and support. For most users, the free version of Google Analytics is more than sufficient for tracking UTM-tagged URLs.
What is a URL Builder?
A URL Builder is another term for a UTM Builder. It’s a tool that helps you create URLs with UTM parameters. These tools are often web-based and provide a simple form where you can input details like the website URL, source, medium, campaign name, and other optional parameters. Once you fill in the required fields, the tool generates a complete UTM-tagged URL that you can use in your marketing campaigns. Some URL Builders also offer additional features like link shortening, QR code generation, or the ability to save and manage multiple UTM links.
How Do I Create a UTM Link?
To create a UTM link, use a UTM Builder tool like this one. Enter the website URL, and then fill in the required fields such as Source, Medium, and Campaign. Optionally, you can add Term and Content parameters for more detailed tracking. Once you’ve filled in the details, click "Generate UTM Link" to create your tagged URL.
What is the UTM Link?
A UTM link is a URL that includes UTM parameters. These parameters are added to the end of the URL and are used to track the performance of marketing campaigns. For example: https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale.
How to Get UTM Parameters from a URL?
To extract UTM parameters from a URL, look for the query string (the part of the URL after the ?). UTM parameters typically start with utm_, such as utm_source, utm_medium, and utm_campaign. You can manually extract these or use a tool to parse the URL.
How to Create a Tracking Link?
A tracking link is created by adding UTM parameters to a URL. Use a UTM Builder to input the required details, such as source, medium, and campaign, and generate the tracking link. This link can then be used in your marketing campaigns to monitor performance.
How to Create a Campaign Tracking URL?
A campaign tracking URL is created by adding UTM parameters to a URL. Use a UTM Builder to specify the campaign name, source, medium, and other optional parameters. This allows you to track the performance of specific campaigns in analytics tools.
How Do I Add a Device to UTM?
To track device-specific traffic, you can add a custom parameter to your UTM link. For example, you can use utm_content=mobile or utm_content=desktop to differentiate between devices. This helps you analyze how users on different devices interact with your campaigns.
How Do I Add UTM to Google Maps?
To add UTM parameters to a Google Maps link, first generate the UTM-tagged URL using a UTM Builder. Then, append the UTM parameters to the Google Maps URL. For example: https://maps.google.com?utm_source=google&utm_medium=maps&utm_campaign=local_business.
How Do I Add UTM to My YouTube Link?
To add UTM parameters to a YouTube link, generate the UTM-tagged URL using a UTM Builder. Then, append the UTM parameters to the YouTube video or channel URL. For example: https://youtube.com/watch?v=12345&utm_source=youtube&utm_medium=video&utm_campaign=product_launch.